{"id":1830,"date":"2015-10-16T12:51:59","date_gmt":"2015-10-16T12:51:59","guid":{"rendered":"http:\/\/www.pszich.u-szeged.hu\/impulzus\/?page_id=1830"},"modified":"2015-10-16T13:08:13","modified_gmt":"2015-10-16T13:08:13","slug":"a-reklamokba-valo-bevonodas-hatasa-a-noi-testkepre-es-onertekelesre","status":"publish","type":"page","link":"https:\/\/impulzus-pszichologia.hu\/?page_id=1830","title":{"rendered":"A rekl\u00e1mokba val\u00f3 bevon\u00f3d\u00e1s hat\u00e1sa a n\u0151i testk\u00e9pre \u00e9s \u00f6n\u00e9rt\u00e9kel\u00e9sre"},"content":{"rendered":"

\"pdf-icon\"<\/a>
\nBalogh R\u00e9ka<\/strong>, Bedekovics Norbert<\/strong>, Imre N\u00f3ra<\/strong>, Peszeki Nikolett<\/strong>, Scharle Csilla R\u00e9ka<\/strong>, SZTE BTK Pszichol\u00f3giai Int\u00e9zet<\/p>\n

Kutat\u00e1sunkban a narrat\u00edv bevon\u00f3d\u00e1s pszichol\u00f3giai jelens\u00e9g\u00e9t vizsg\u00e1ltuk, els\u0151sorban annak is attit\u0171d\u00f6kre, testk\u00e9pre \u00e9s \u00f6n\u00e9rt\u00e9kel\u00e9sre kifejtett hat\u00e1s\u00e1t. Ezt a hat\u00e1st egy narrat\u00edv, azaz t\u00f6rt\u00e9netk\u00f6zpont\u00fa vide\u00f3 \u00e1ltal k\u00edv\u00e1ntuk k\u00f6zvet\u00edteni, kontrollk\u00e9nt pedig k\u00e9pi \u00e9s inform\u00e1ci\u00f3s anyagot tartalmaz\u00f3 vide\u00f3kat is felhaszn\u00e1ltunk, melyek t\u00e9m\u00e1jukban a m\u00e9dia \u00e1ltal sug\u00e1rzott n\u0151k\u00e9pr\u0151l sz\u00f3ltak. Kutat\u00e1sunkban azt felt\u00e9telezt\u00fck, hogy a narrat\u00edv feldolgoz\u00e1s sor\u00e1n tapasztalhat\u00f3 legink\u00e1bb a bevon\u00f3d\u00e1s jelens\u00e9ge, \u00e9s ez\u00e1ltal a narrat\u00edv tartalm\u00fa vide\u00f3 lesz legjelent\u0151sebb hat\u00e1ssal a k\u00eds\u00e9rleti szem\u00e9lyek attit\u0171djeire, testk\u00e9p\u00e9re, \u00f6n\u00e9rt\u00e9kel\u00e9s\u00e9re. Eredm\u00e9nyeink alapj\u00e1n a bevon\u00f3d\u00e1s legnagyobb m\u00e9rt\u00e9kben val\u00f3ban a narrat\u00edv elemet tartalmaz\u00f3 vide\u00f3t n\u00e9z\u0151k eset\u00e9ben t\u00f6rt\u00e9nt meg, valamint \u00f6sszef\u00fcgg\u00f6tt a vide\u00f3kra vonatkoz\u00f3 attit\u0171d\u00f6kkel, \u00e1m ennek pszichol\u00f3giai hat\u00e1sait tekintve vegyes eredm\u00e9nyeket kaptunk. Az \u00f6n\u00e9rt\u00e9kel\u00e9st, testk\u00e9pet illet\u0151en sz\u00e1mottev\u0151 v\u00e1ltoz\u00e1s mutatkozott a vide\u00f3 megtekint\u00e9s\u00e9t k\u00f6vet\u0151en, noha a h\u00e1rom \u00e1ltalunk meghat\u00e1rozott felt\u00e9tel k\u00f6z\u00f6tt nem jelentkezett a v\u00e1rt elt\u00e9r\u00e9s. Eredm\u00e9nyeink tov\u00e1bbi kutat\u00e1sokat indokolhatnak, ugyanis a narrat\u00edv strukt\u00fara sz\u00e9lesk\u00f6r\u0171en alkalmazhat\u00f3 eszk\u00f6zt jelent az attit\u0171d\u00f6k form\u00e1l\u00e1s\u00e1ra, aminek k\u00fcl\u00f6n\u00f6s jelent\u0151s\u00e9ge lehet a m\u00e9dia \u00e1ltal k\u00f6z\u00f6lt tartalmakra, \u00e9s azok \u00fczenet\u00e9re n\u00e9zve.<\/p>\n

Kulcsszavak<\/strong>: bevon\u00f3d\u00e1s, testk\u00e9p, \u00f6n\u00e9rt\u00e9kel\u00e9s, narrat\u00edv rekl\u00e1m<\/p>\n

[hr\/]<\/p>\n

English abstract<\/h3>\n

The effect of engagement in advertisements on women’s body image and self-esteem<\/strong>
\nR\u00e9ka Balogh<\/strong>, Norbert Bedekovics<\/strong>, N\u00f3ra Imre<\/strong>, Nikolett Peszeki<\/strong>, Csilla R\u00e9ka Scharle<\/strong>
\nSzeged University, Department of Psychology<\/p>\n

In our study we investigated the psychological effect of narrative engagement, primarily its influence on attitudes, body image and self-esteem. We mediated this effect through a narrative video, which is a video centered around a story. The control videos contained images and information about the same topic: women\u2019s image in the media. In our study we hypothesized that engagement will be the highest in the group watching the narrative video, and the narrative video will have the strongest effects on the (female) participant\u2019s attitudes, body image and self-esteem. According to our results participants in the narrative video group showed the highest scores on the narrative engagement scale, furthermore, these scores correlate with attitudes towards the videos. However, our results concerning the psychological effect of narrative engagement were mixed. We found significant alterations in self-esteem and body image after watching the respective videos, albeit the difference between the three videos didn\u2019t entirely occur as expected. Our results justify further research on this topic, since the narrative structure could be a widely used means of influencing attitudes, with special relevance in the media.<\/p>\n

 <\/p>\n

\u00ab Vissza a tartalomjegyz\u00e9khez<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Balogh R\u00e9ka, Bedekovics Norbert, Imre N\u00f3ra, Peszeki Nikolett, Scharle Csilla R\u00e9ka, SZTE BTK Pszichol\u00f3giai Int\u00e9zet Kutat\u00e1sunkban a narrat\u00edv bevon\u00f3d\u00e1s pszichol\u00f3giai jelens\u00e9g\u00e9t vizsg\u00e1ltuk, els\u0151sorban annak is attit\u0171d\u00f6kre, testk\u00e9pre \u00e9s \u00f6n\u00e9rt\u00e9kel\u00e9sre kifejtett hat\u00e1s\u00e1t. Ezt a hat\u00e1st egy narrat\u00edv, azaz t\u00f6rt\u00e9netk\u00f6zpont\u00fa vide\u00f3 \u00e1ltal k\u00edv\u00e1ntuk k\u00f6zvet\u00edteni, kontrollk\u00e9nt pedig k\u00e9pi \u00e9s inform\u00e1ci\u00f3s anyagot tartalmaz\u00f3 vide\u00f3kat is felhaszn\u00e1ltunk, melyek t\u00e9m\u00e1jukban a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1791,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_fullwidth.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/impulzus-pszichologia.hu\/index.php?rest_route=\/wp\/v2\/pages\/1830"}],"collection":[{"href":"https:\/\/impulzus-pszichologia.hu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/impulzus-pszichologia.hu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/impulzus-pszichologia.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impulzus-pszichologia.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1830"}],"version-history":[{"count":1,"href":"https:\/\/impulzus-pszichologia.hu\/index.php?rest_route=\/wp\/v2\/pages\/1830\/revisions"}],"predecessor-version":[{"id":1831,"href":"https:\/\/impulzus-pszichologia.hu\/index.php?rest_route=\/wp\/v2\/pages\/1830\/revisions\/1831"}],"up":[{"embeddable":true,"href":"https:\/\/impulzus-pszichologia.hu\/index.php?rest_route=\/wp\/v2\/pages\/1791"}],"wp:attachment":[{"href":"https:\/\/impulzus-pszichologia.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}